Blog

In a world of changing trends, fast emerging economies, and continuous technological innovation every organization needs to be adaptive to quickly adjust their business processes. With growing digital marketing transformations, the operational inefficiencies are also increasing.

These inefficiencies can flow into the business unknowingly forming vicious cycle. And to resolve the problem your team will spend more time on communications rather than making strategies which in turn leading to low productivity. As per IDC, companies loose 20%-30% of their revenue to inefficiencies every year. If you are handling multiple publishers and managing multiple campaigns with them, you might be facing these problems. The causes of inefficiencies are-

Complex multichannel structure

The business challenge that marketers face is in managing multi-agency, multi-campaign, multi service digital marketing operations. The problem is only amplified with large digital marketing teams & multi-agency structures.

Un-organized workflow

Bottlenecks

When your team is spending too much time on generating daily reports with manual data processing you are loose important communication in lengthy mail trails. Bottlenecks are the main cause of opportunity losses and wastage of marketing spends.

Miss-communications

In handling multi agency, brands face problems in communicating with different partners, different teams at a same time. As a result, marketers find it difficult to coordinate with multiple teams working on same campaigns. With this they tend to lose valuable business insights.

Outcomes

Solution

Use DigiVerse to solve your operational inefficiencies with automation

Bring operational efficiency to your digital marketing efforts with DigiVerse. The tool is specially developed to help you manage your digital marketing operations.

Establish a streamlined, end to end solution with customizable features like-

Dashboards: Check status of all the tasks in a workflow in an organized view with multiple dashboarding solutions and gather important business insights

API Integrations: Connect APIs from Google ads, FB, DV360, GA, internal LMS, Email provider etc to get end to end automated reports. Extract the daily reported metrics in excel format.

Manage media proposals: Get detailed media budget view according to channel month, publisher, tag (awareness/audience/branding/performance) etc

Central campaign repository: Tailor report matrices to fit your KPI needs.

With all that data, manage interdependent workloads efficiently and dedicate more time to strategizing instead of fixing operations. To do this; DigiVerse provides you a plethora of reports that can be used and incorporated your Business Reviews.